For over a decade, a viral annual internet challenge, called No Nut November, has convinced millions to deny themselves nut-based gratification during the month of November. Nut brand, Orchard Valley Harvest believes this is an absolute travesty. That’s why this November, they want everyone to satisfy themselves with a nice “nut”.
We boldly inserted ourselves into the No Nut November spotlight with a viral video in which our mascot convinces two friends to give up on their nut abstinence and enjoy a delicious nut this November.
We went where no brand has ventured before and met “No Nutters” on their home turf.
We then infiltrated the popular No Nut November subreddit and tempted members with some risqué nut content.
NO NUt November
SUBREDDIT
Next, we went to a place on the internet where we knew people loved nuts the most, popular gay dating app Grindr.
GRINDR
FAN REACTIONS
RESULTS
In 4 weeks with only $80k spent on media, our campaign garnered...
